Getting to Know You

“It’s all about relationships.”  That almost became a mantra at a church revival a few years back.  Although we laughed at the time about hearing it over and over that week, it did make sense, and I often think of it.  That message is also the focus of Jeffrey Gitomer’s oldie but goodie, The Little Black Book of Connections.  In the book Gitomer explains that it is much more important to develop relationships (get to know them) with people with whom you want to conduct business than just to introduce one’s self and hand out a business card.  After you get to know the person, determine how you can add value to that person’s life.  Once you have established a true level of friendship, the referrals and business connections automatically flow. Gitomer does warn that one should be sincere in developing those relationships.  Most people, except possibly the most naïve, can spot a phony a mile away!

Likewise, Jan Vermeirin author of How to REALLY use LinkedIn, suggests that you should connect and make recommendations for others that you know and like.  She uses something like an analogy of a neighbor who needed her house painted.  If you knew and liked a reputable painter, you would likely make a referral.  So, the same rule of thumb should be applied to your referrals in LinkedIn. Be careful who you recommend because your credibility is “linked” to that referral.

A few years ago, a dear friend retired.  He found and sent out a Powerpoint presentation about the dash on one’s footstone to those of us with whom he had worked and developed strong working relationships.  The little dash separates the date of birth and the date of death.  The point of the presentation was that the dash represents the years of a person’s life and all the relationships that have been developed over that time period.  He was thanking us for being a part of his dash.  OK, it may be a bit sappy, but it was also true.  We have one life to live, on this Earth, regardless of whether we are working or not.  The good relationships that we build enrich our lives.  A side effect is that they may also be beneficial to us professionally.  So, be real and develop relationships that matter. 

I value your thoughts and comments.

 

 

Learning about Coworking

Yesterday a colleague and I went to visit two sites in Charlotte, NC, as part of our research for starting an incubator and cowork space in Rock Hill, SC.  Our first stop was at Packard Place.  It is a very upscale, artsy, collaborative, and relaxed environment in which entrepreneurs and freelancers work. The website indicates Packard Place is an innovation hub. Adam Hill, Packard Place director, gave us a tour and shared information.

My education began with a new term - "hot desking" which indicates a workstation or desk that is designed to be shared by workers.  The workstation is not assigned to any one person or group.  It's available on a first come, first served basis by clients of the collaborative space.  Users bring their laptops and work wherever they can find an open space.

Desk share was another new term, for me, indicating that the desk was "assigned" to two or more people who worked varying schedules.  Packard Place has varying levels of space available for entrepreneurs, whether start-ups or existing innovative companies, in a multi-level building.

Our second visit was to Industry.  Industry is truly a coworking space and has been operating previously as LightBulb. Owner Tyler Ford just re-located the business to an old building on W. Morehead. While clients, or members, were at desks working, it was apparent that upgrades to the space are still going on.  A live, still-bound Christmas tree lying in the floor in preparation for the Tree Trimming Event for the members.  The space included an open area with desks facing each other in the middle and another row of desks lining one wall.  There were also a few private offices in varying sizes available.

Tyler was also very open to sharing information about the operation of the cowork space.  He stressed the importance of building community among the members with activities such as "Hump-Day" lunches and events. 

Even though the two sites were extremely different, they both provide collaborative work environments for independent contractors, entrepreneurs, and others who need or want a place to work outside of their home. 

I came away pretty excited about the prospect of starting such a place in our hometown.

Double Start-up

You know that feeling you get when you are getting ready to leave on a great vacation?  You have great expectations about the fun and adventure of the days ahead. You are in a good frame of mind, happy, and ready to go. Starting a new company seems similar to that feeling, at least based on my observation of the owners of two new start-ups that I am working with right now.  Their enthusiasm is almost touchable.

The funny thing is that I can relate because I am involved in starting an incubator and cowork space to support these start-ups.  The whole venture is exhilerating as we work through the details, conduct interest sessions, talk with potential start-ups, and share the news with others.  We are building mutual enthusiasm as we talk.  We all know that there's a risk involved.  We know that no matter how carefully we plan, it is very likely that the reality may be a bit different from what we anticipate, but we are ok with that.  We can adapt. 

The beauty of this initiative is that we are partnering with Rock Hill Economic Development Corporation and some private companies to put together these support structures for new businesses.  It's an exciting time in Old Town, South Carolina.